AVOA: Leading the IT Evolution

Tim Crawford

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Simple and Standard… or Custom and Complex

Custom configurations lead to the ability to do more and increase the value of the application/ service to the user

Over the years, IT has had the ability to customize the heck out of applications. Even the industry enabled this addiction to feature creep. Vendors asked what new button, bell, and whistle customers wanted and then delivered what they could. Customization became a hallmark of IT trying to ultimately please the customer and meet their ever-changing requirements.

Custom configurations lead to the ability to do more and increase the value of the application/ service to the user. As the number of customizations increased, so did the level of complexity. Eventually, that very flexibility and customization starts to work against the value of the customizations themselves.

There is another nasty side effect with customization. It creates a sort of lock-in. Essentially, the further a solution is customized, the more unique it is and the harder it is to leverage alternative solutions. The customizations create such a unique solution that alternative solutions struggle to compete against. That is, unless they offer the exact same features and functionality...and customization options.

In the end, significant customization is ultimately only possible when using applications that are run internally. When moving to a shared or cloud environment, the level of potential customization drops precipitously. For many, this presents a significant hurdle to moving into a new solution like cloud (ie: SaaS).

The question really comes down to: What is the true value of the customizations? Are they providing more value than their cost? And is this really what customers want? Here at HP Discover in Barcelona, the very issue became a hot button of discussion. Ultimately, the outcome was: Customers want simple and standard over custom and complex. There is a difference between want, need and should.

Bottom Line: In IT, we've had the opportunity to customize the heck out of applications. Why? Because we could and truly believed it was valuable. That may have been the case in the past, but today, it is about business value. And there are larger considerations (like alternatives, agility and choice) that play a more significant role in our decisions.

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More Stories By Tim Crawford

Tim Crawford is ranked as one of the Top 100 Most Influential Chief Information Technology Officers (#4), Top 100 Most Social CIOs (#7), Top 20 People Most Retweeted by IT Leaders (#5) and Top 100 Cloud Experts and Influencers. Tim is a strategic CIO & advisor to CIOs, large global enterprise organizations across a number of industries including financial services, healthcare, high-tech and major airlines. Tim’s work differentiates and catapults organizations in transformative ways through the use of technology as a strategic lever. Tim is an internationally renowned CIO thought leader in the areas of IT transformation, Cloud Computing, Data Analytics and Internet of Things (IoT). Tim has served as CIO and other senior IT roles with global organizations such as Konica Minolta/ All Covered, Stanford University, Knight-Ridder, Philips Electronics and National Semiconductor. Tim’s extensive experience includes strategic planning, organizational development, governance, program and portfolio management that aligns with business strategy. Additional experience includes mergers and acquisitions, business development, strategic sourcing, compliance, information security and risk management. Tim serves on the Board of Directors for Modius and on the Advisory Board for CloudVelox. Tim holds an MBA in International Business with Honors and a Bachelor of Science degree in Computer Information Systems both from Golden Gate University.